OUR MISSION
The Hero Lab exists to bring out the hero already within you. Through elevated grooming, creativity, culture, and genuine connection, we create a space where men and young men can be seen, respected, and leave more confident in who they are. We don't create heroes. We remind you that you already are one.
Founder / Master Barber
★ 4.9 · 356 reviews
A decade behind the chair and still counting. Precision tapers, razor-clean detail, and conversation that makes the appointment feel like more than a haircut — the reason clients keep rebooking for years.
Tapers · Beard Sculpting · Enhancements
Founder / Master Barber
★ 5.0 · 196 reviews
Clean, precise and always on time. Hot towels, ozone steam, facial grooming and cuts that still look fresh the next morning — the full experience, start to finish.
Fades · Facial Grooming · Kids Cuts
FROM THE CHAIR
★★★★★
“Vell is very professional and talented with his skills to cut. I told him how I wanted my hair to look and he checked every box on the list.”
★★★★★
“Everything was clean and precise from lining to beard. I'll wake up in the morning and still look like I just had a fresh cut.”
★★★★★
“I've been going to him for years now, and every visit is always a great experience. It's very rare to find someone who holds such consistency.”
★★★★★
“Took my son for his first haircut and couldn't be happier. Mannie was incredibly patient and made him feel comfortable right away.”
★★★★★
“Vell is always on time and provides excellent service every time. My son always loves his haircut. Highly recommend Vell!”
★★★★★
“One of the best stylists I've had the privilege to serve me. Very professional, clean, and always on time with his services.”
★★★★★
“The absolute best experience. My cut is exactly what I asked for but better. This guy is the truth, on time & precise. My new barber.”
★★★★★
“Best barber in Chicago.”
★★★★★
“Clean, friendly, professional and quick. Loved my 13 year old son's first visit. Guys in the shop were respectful and polite.”
★★★★★
“Great haircut, very professional and knew exactly what I was looking for and he executed it to the T.”
★★★★★
“A 5-star service. Great service and great people skills, use of natural products, very knowledgeable and super consistent.”
★★★★★
“Great atmosphere, and has a true talent for what he does. Effortlessly over delivers.”
★★★★★
“Been going to Grovell since he first started cutting hair, 10 yrs+ since high school. You will not regret it. Excellent barber.”
★★★★★
“Perfection at its best, never disappoints. The barber everyone needs.”
★★★★★
“Vell is very professional and talented with his skills to cut. I told him how I wanted my hair to look and he checked every box on the list.”
★★★★★
“Everything was clean and precise from lining to beard. I'll wake up in the morning and still look like I just had a fresh cut.”
★★★★★
“I've been going to him for years now, and every visit is always a great experience. It's very rare to find someone who holds such consistency.”
★★★★★
“Took my son for his first haircut and couldn't be happier. Mannie was incredibly patient and made him feel comfortable right away.”
★★★★★
“Vell is always on time and provides excellent service every time. My son always loves his haircut. Highly recommend Vell!”
★★★★★
“One of the best stylists I've had the privilege to serve me. Very professional, clean, and always on time with his services.”
★★★★★
“The absolute best experience. My cut is exactly what I asked for but better. This guy is the truth, on time & precise. My new barber.”
★★★★★
“Best barber in Chicago.”
★★★★★
“Clean, friendly, professional and quick. Loved my 13 year old son's first visit. Guys in the shop were respectful and polite.”
★★★★★
“Great haircut, very professional and knew exactly what I was looking for and he executed it to the T.”
★★★★★
“A 5-star service. Great service and great people skills, use of natural products, very knowledgeable and super consistent.”
★★★★★
“Great atmosphere, and has a true talent for what he does. Effortlessly over delivers.”
★★★★★
“Been going to Grovell since he first started cutting hair, 10 yrs+ since high school. You will not regret it. Excellent barber.”
★★★★★
“Perfection at its best, never disappoints. The barber everyone needs.”
BECOME A HERO.
JOIN THE LAB.